'For many women, pregnancy is the big push that gets them thinking about natural beauty,' said the eponymous founder of Emma Lewisham.
'Women want to do the very best by their baby and put the most pure products on their body and in their body during this time,' she continued.
It was only after Emma got pregnant herself that she saw a gap in the market for beauty products that serve momma's needs (anti-aging, please!) and baby's safety.
'For many women, pregnancy is the big push that gets them thinking about natural beauty,' said the eponymous founder of Emma Lewisham
'Women want to do the very best by their baby and put the most pure products on their body and in their body during this time'
It was only after she got pregnant herself that Emma saw a gap in the market for beauty products that serve mommas needs (anti-aging, please! )and baby's safety
Emma Lewisham is a luxury, science-led natural skincare line backed by the highest calibre of green science and innovation in the industry.
A conversation with Emma's OBGYN set the brand in motion in 2019.
'He told me to stop using hydroquinone, due to it having health concerns.
'I was using it for hyperpigmentation, and when I went looking for a natural alternative that still delivered scientific backed results and couldn’t find it, I decided to develop Emma Lewisham.
Emma Lewisham is a luxury, science-led natural skincare line backed by the highest calibre of green science and innovation in the industry
'I was using it for hyperpigmentation, and when I went looking for a natural alternative that still delivered scientific backed results and couldn’t find it, I decided to develop Emma Lewisham
'There’s a lot of ambiguity surrounding the safety of skincare for mums-to-be, as there hasn't been much medical research done in this area, due to studies not being done on pregnant women by scientists and doctors,' revealed Emma.
'So doctors and dermatologists recommend erring on the side of caution when it comes to what you put on your skin.
'Many recommend natural products. We believe you can still very much get efficacious and natural, and that women don’t have to compromise true visible results during this time.'
'So doctors and dermatologists recommend erring on the side of caution when it comes to what you put on your skin'
Left to right: Skin Shield Broad Spectrum SPF 30 Sunscreen, $40; emmalewisham.com. Supernatural Collagen Boosting 72-Hour Hydration Crème Riche, $107; emmalewishham.com. Supernatural Vitamin A Renewal Face Oil, $103; emmalewishham.com
While everyone's skin issues vary, the most common skincare concerns that Emma hears about are acne, extreme dryness, and melasma.
'We recommend using a rich, deeply hydrating crème like our Supernatural 72 hour crème.
'It is 100% natural and scientifically proven to work so results aren’t compromised.
Melasma is common during pregnancy, often due to endocrinological changes.
The expert swears by her brand's first product: Skin Reset.
'Our Skin Reset Serum is science-led, natural and biomedically proven to repair and prevent hyperpigmentation and brighten the skin’s tone.
'It outperforms the most iconic luxury brands on the market and has been the most transformative product I have ever used.
'We have so many women tell us their skin has transformed and second time mums tell us they didn’t experience hyperpigmentation from using it during their second pregnancy.'
'Used in conjunction with a physical sunscreen every day which shields the skin from UV damage will help ensure melasma doesn't get any worse.'
'For melasma, I created Skin Reset and used it throughout my pregnancy for preventing melasma and reducing the signs of it on her skin. Skin Reset, $110; emmalewisham.com
Retinol is the gold standard in anti-aging products, but it is also one that should be avoided when expecting.
Fortunately, Emma reveals that there are natural ingredients that are just as powerful which can act as a substitute to retinol.
'For instance, in our Supernatural Face Oil we use a breakthrough in green-tech innovation, Bakuchiol,' she said.
'Bakuchiol has been scientifically proven to be as efficacious in its collagen-boosting properties as retinol – in building cell walls and plumping the skin’s tone and texture – but remarkably doesn't come with the compromise and known side-effects of retinol.'
'Other ingredients to stay clear of are: salicylic acid, Retin-A, retinol, retinyl palmitate, benzoyl peroxide and of course, hydroquinone'
'Other ingredients to stay clear of are: salicylic acid, Retin-A, retinol, retinyl palmitate, benzoyl peroxide and of course, hydroquinone.'
Emma recommends avoiding complicated skincare regime that can overwhelm and aggravate the skin during this special time.
She suggests a simple, gentle-yet-effective routine that you stick with to ensure you still see visible results and improvements.
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